Posted on Jul 10, 2019

Ideation Digital

5 Ways In Which To Calculate The ROI Of Digital Marketing!

1. Revenue Divided by the number of transactions = Average revenue per sale

2. Revenue - Expenses = Profit

3. Lifetime transactions X Lifetime revenue - Lifetime expenses = Lifetime value

4. Total revenue - Total cost Divided by Total cost = ROI

5. Total ad spend Divided by Total leads = CPL ( Cost Per Lead )

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